
"For decades, women have been used on Italian television shows as speechless bodies serving an audience-enhancement purpose. It is enough to turn the TV to any channel at any time to observe this. Advertisements also often make use of women’s bodies to sell everything from tires to antivirus software, using sexual double-entendre, and sometimes even brutal slogans.
We remember once, at Rome’s Fiumicino Airport, staring shocked at a huge advertisement for holiday cruises displaying six half-turned naked women and the slogan, “We have the best backsides in Italy” (in Italian the word also means breast).
Many Italian men would look at this image of women as the normal role of females. Becoming a showgirl is, in fact, a tempting ambition for many teenagers — their looks are often the only road to success, riches and sometimes even a political career. When women are appointed to political office based on their beauty portfolio, as has happened several times, they might learn how to do a good job, but they will never be taken seriously (as an intelligent and also beautiful government minister, who used to be a showgirl, recently learned)." (Chiara Ruffa & Rosa Raffaelli, The New York Times)
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