"Many have abandoned the show already. After it drew an average of 16 million viewers per episode in its first season, its audience has steadily decreased, to an estimated 13.5 million per episode last season, according to Nielsen Media Research. Some of that decline undoubtedly reflects a drop in overall network television viewership, but it can also be traced to a feeling among onetime fans that the series has left them behind without a good re-entry point.ABC points out that even while losing viewers the series has held steady in the program rankings, and that its remaining viewers are among the most loyal. The audience as measured by Nielsen increases by about 20 percent when viewers who tape the show and watch it later are included. (That might not make sponsors happy, however, since those viewers tend to skip commercials.)" (Edwart Wyatt, The New York Times)
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