
"The lessons, values and culturally idealized representations of the body are manufactured and incarnated within toys and thus passed to children from a young age. Along with social values, economic traditions are also included into the package. Kids enjoy entertainment, they enjoy toys; material objects of their own. Toys not only entertain but also imbed in the psyche the notion of private property and individualism; of a manufactured object that has the power to entertain, to please and to create happiness. Toys are advertised to embody the magic of the imagination while producing an object in the real." (Sean Serafini)
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