On Starbucks and Recurrence
"My choice of Starbucks here is not unintentional. It is both metaphor and guide. For, one of the tricks that consumer culture has turned on us sustainers of it, is the way it has convinced us to sustain it. And how? Often by selling us the twin dollops of certitude and uncertainty. Huh? Sure. We want to know that what we are about to receive is something that we will be thankful for afterward. In that way it has to be safe, assured, predictable, bankable. It is also something that we hope is distinct, yet not so unknown that we won’t know how to receive, process, and use it. It must be fathomable, anticipatable, knowable; but not so much that we can phone it in. And Starbucks is probably one of the better examples of that." (Todd Holden, PopMatters)
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