"FIAT wants a few good designers, and it’s willing to pay. For the introduction of the 500, a small car that revives a model name and a styling theme charged with memories, the company hopes to rekindle the same devotion once lavished on the 500’s family of charismatic predecessors [...] Central to the success of the new Fiat, Mr. Stephenson has said, will be its “Italianness.” Everyone loves Italian design, art and food, he believes. A successful Italian car must radiate the culture and inspire immediate recognition and love". (Phil Patton, The New York Times)
Oh, pleeez! Give me a break. Go read Roland Barthes, instead. Or watch some Lupin The 3rd anime...
Read more
del piero have been prized with a model of the new fiat 500...my favourite player with my favourite car..is it a sign that the 15th september is coming (and i can buy the new 500)?visit the great official website: www.fiat500.com
Posted by: lukas | January 25, 2007 at 12:49 PM